MANAGING ADS TOUGH IN OMNIPLATFORM WORLD

A more sophisticated software platform can make life much easier for agencies and media. It affords better workflow management of the content, ensures quality control checks of the various formats, reduces manual mistakes and saves time.

The way in which we consume content has drastically shifted and is continuing to shift in what has become an omniplatform environment. A great example of omniplatform was the World Cup on ESPN and Univision this past summer. Games were streamed to a mobile device, recorded by DVRs for delayed viewing and shown live on big screens in bars. No matter the digital platform, the World Cup was accessible. In each scenario, viewers were tweeting, sharing and linking to other groups via social media.

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